You may have noticed London Buses becoming like dazzle ships with graphic yellow Selfridges banner adverts. It has all been part of the preparations to launch the centenary which has just unveiled instore. Throughout May, Selfridges will celebrate its 100th Birthday with a festival of music, fashion and frolics!
There is a retrospective of displays from the windows, all the way through the store as seen here in my snaps. Each window is a homage to the original schemes initiated by Harry Gordon Selfridge using the signature Selfridges Pantone 109 yellow.
Now to the entertainment to be found in the yellow cafe............
On Friday Patrick Wolf performs in the evening after an afternoon of Jonny Woo hosting Gay Bingo! Then on Saturday Giles Deacon will be putting on a fashion show followed by CHECK THIS Boogloo Stu's cabaret on Sunday! AAGH! That will bring back many a memory from my "Dynamite Boogaloo" boogeywoogey-ing from yesteryear Brighton days..........
That is just the 1st week, the following weeks will see music from Ebony Bones, VVBrown and dj slot/fashion shows from Henry Holland, Nova Dando and PPQ.
That's an intelligent marketing idea...
ReplyDeleteOh, I like the typewriter pic!!
ReplyDeleteWow Love this
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