Although I did enjoy the Damien Hirst colourful spots at the Gagosian ......... it transpired that it was a draw to discover a whole road of other fantastic exhibitions which I'm so pleased I stumbled upon and got to see. Here at C24 Gallery the current show 'Campaign' curated by Amy Smith-Stewart, asked 27 international artists to explore how the female body is represented in marketing - addressing concepts such as status, power, dominance and beauty.
"What perpetuates this hegemonic depiction of women and how do we reveal what is really underneath the super-perfect veneer"
I was tempted in from the various alluring colours combined across free standing sculptures and works on the wall............ including this cloud of fluro yarn ......... which is of course by the fantastic Hrafnhildur Arnardóttir a.k.a. Shoplifter. This particular piece was set up for a site specific performance on the opening night with legs poking out from the top which you can see documented over on the site. Another work using limbs appearing from unexpected surfaces is the above image by Mika Rottenberg in a brilliant series of images deploying complex and strategic anatomical set design.
This show addressing subject matter focused on femininity in contemporary culture, is akin to the direction of The W Project taking part in London on National Women's Day. The second stint of this enterprise has gathered even more names to the list of exhibitors, so keep an eye on updates as they unfold on their Tumblr prior to the opening at KKOutlet on March 8th.
'Campaign' at C24 Gallery, 514 West 24th Street, New York, NY 10011
(top to bottom: Adam Helms , K8 Hardy, Kate Gilmore , Mika Rottenberg, Shoplifterm, Katie Cercone, Elif Uras , Fay Ray )
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