With Soho as the new home for London Fashion Week, the three designers that make up the Fashion East showcase used Greek Street as a joint destination for their presentations. Each label took over a venue to stamp their own mark and conjure up an immersive experience. Richard Malone's presentation was up the winding staircases of L'Escargot which has walls covered in a tetris tessellation of paintings and prints. The sunlit loft with a glass ceiling looks like it would have been a dream artist's studio once upon a time and a magic setting for this collection accessorised with coral pink painted shoes. All modelled by a cast of characters selected to rejoice in the idiosyncrasies of beauty to illustrate the wearability and real appeal of Richard's feminine muse.
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