After falling victim to his label closure, MC Rup didn't let Captain Credit Crunch get the better of his album release realisation. Instead he has worked with homegrown Hackney label "Hear Today" to put out a collection of 10 tracks and took to the local streets to shoot the artwork. Literally, photographer's Mishkin shot him on his street but in his bed. None of that trendy Conde Nast concept its inside, but outside shenanigans...........its just that if you can't get the boy out of the bed, get the bed out with the boy still in it. Here you can see how it happened with producer Steve Clear on hand masterminding the proceedings (probably acting as health and safety officer diverting traffic rather than checking Rup's hair wasn't blowing out of place..............merely my own musings from previous experience of his high-alert tendencies!)
I'm a big fan of this record (especially vocals by Parisian Moocha and Copenhagen's Naim) but as I'm really not the best person to try and decode the press-release to explain why, here are snippets which sum up their honest humour which I love and runs thru everything they do:
'Hip Hop from the UK’ are a dirty collection of words in many music circles right about now. It could be argued that releasing an album by an MC from Camberwell called Rupert is perhaps not a fantastic idea…
• There’s a tune about being a fox.
• George Clinton is a family friend and offered to do a remix, which never happened.
But to find out why more precisely, check out the definitive and delicious website designed by resident artworker Luke Tarpey to hear the beats and read more ridiculous ramblings.............: