Wednesday, 17 June 2009

Weds 17th June: New Gen

Monday afternoon was the announcement of the S/S 2010 winners of the New Gen sponsership from Top Shop for upcoming designers to show at London Fashion Week.  This season the whole event will move from The Natural History Museum to Somerset House.  Sarah Mower has been appointed by The British Fashion Council as the first Ambassador for Emerging Talent.  ..........................So it was a triple combination of exciting components to be part of.  A gigantic celebration and privilege.   The new venue is stunning and I can't wait to spend the week there and get to hang out in this decadent dwelling.  I'm also looking forward to making friends with the new additions to the bill.  I have immediately taken a distinct shine to shoe designer/cordwainer Atalanta Weller who seems rather special!  It is also a unique opportunity to get to know Sarah, who is passionately embracing her role in this enterprise.  For the event she wore this beautiful panelled dress which she told me is by Rita Grave.  Rita just finished her BA at St. Martins so I have dug out my notes from the show to see who she is.  What I had jotted down is "Nice sequin & shine"!  So to find out more I'm going to have to check out the static show to investigate further!  Sarah advised us to wear our own designs to the press launch and here is a snap of the slinky model Ben Grimes in one of her LP.BG's playsuits .

Atalanta Weller
Michael Lewis
Dominic Jones 
Fred Butler

Everyone Else*:
Cooperative Designs
Craig Lawrence
Danielle Scutt
Louise Gray
Mark Fast
Mary Katrantzou
House of Holland
Michael van der Ham
Peter Pilotto

Here is the ever energetic and enthusiastic Barbara Grispini from the BFC with the lovely Peter Pilotto who had oversized poppers on his blazer which I loved!

Beautiful Bavarian Dorothee of Cooperative Designs, diligently dressed in her trademark stripey knit.

Here is Michael Van Der Ham not wearing his own designs.  Now that I want to see!  When I received the instruction to sport you own creations, I immediately text Michael laughing at that vision.  Both him and Craig Lawrence would be a quite a picture!  

*  (I'm only being silly here, not seriously discrediting people who aren't accessories, its just quicker that dividing it up)


miss milki said...


Anna Trevelyan said...

Congrats! well desrved! does atlanta do henry's shoes? I love them! very nearly bought them.....xx

fredbutlerstyle said...

Yes she does.........check her out!

: )