Scottee has cunningly put his moniker where his mouth is, and transformed "Scottee" into "Scot - tee" to launch a line of T-Shirts. With his lipstick smudge kisser as the signature slogan print emblazoned on the front. "One Size Fits All" is a new venture that Scottee has designed for Digitaria who will be selling the limited-edition T in both Athens and London. Its Utopian benevolent ambition is to bring about more awareness of the out-moded sizing system within the retail industry. Typically stores only supply sizes up to XL, so here is the answer to fashion's endemic obsolete size sampling........ a fun t-shirt that comes in XXXL for anyone and everyone to enjoy. Scottee has extended the project by inviting a few of his fellow designer friends to create some customized couture pieces - NOKI, Emma Bell & Lee Benjamin. I have a feeling that there may well something else in the pipeline for the future so I'll be sure to check-in with Scottee come September to see what else he has up his sleeve..........
Press shots by Paul Joyce
Portrait by yours truly from Feb 08 backstage at the Brits (http://fredbutlerstyle.blogspot.com/2008/02/weds-20th-feb-brits.html)
London - Digitaria, 60 Berwick St, Soho W1
Athens - Digitaria Showroom, K44 Building, Konstantinopoleos 44
www.digitariaworld.com | myspace.com/digitariaworld
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