Tuesday, 6 July 2010

Tues 6th July: Man Like Me - "Lovestruck"

Set Design duo Jiggery Pokery have joined forces with artist Jamie Brown to whip up a physcadelic patterned revolving platform for the new Man Like Me video. "Lovestruck" inspired them to base the art direction for the video around a kitsch pop-up Valentine card the girls found in India and reproduce it in large scale. The acurate sections were mathematically worked out with cuts and folds in the massive cardboard walls. The details were then painted on freehand with use of the odd stencil along with some printed collage.
There are four scenes in total, all backing onto one another to make the pop-up card structure that the band could walk around with holes to appear through. Along with the main chorus card is a second totally tropical Miami sunset card. Here is Jessie Ware wearing the Carmen Miranda style headdress which I made for the production to add a bit of a sunny funny Um Bongo fruityness as the cherry on the top. The third act is an abstract London Underground tube train scene made from panels of different clashing tube fabric patterns and last but not least, the fourth is a lonely-hearts card, based on the 'Lovestruck' section of the London Lite, full of red hearts, lipstick marks, flowers etc.

Thanks to Jamie for these work-in-progress shots which are a great documentation of thier painstaking process of precision planning. Having made a few sets from double-wall card in my time and knowing just how bloody tricky it is, I throw my hands up in awe at this video! Full credit to the whole team for making this detailed devise!

To see more creations by this clever crew, click on thier links:


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