Tuesday, 14 September 2010

Weds 15th Sept: Good One x Topshop - Report by Emily Beard

(Photos of Nin working on the new S/S collection at the Good One studio)

Goodone, a label famous for making knitwear items using reclaimed fabrics and 'Upcycling', has sold its collection for the Autumn/Winter 2010 season to high street giant Topshop.
Following a BFC sponsorship (where they were handpicked by Yasmin Sewell), and 3 fashion week exhibitions with Esthetica, the collection was bought outright by Topshop. The line will debut next week to coincide with London Fashion Week. The clothes (retailing between £70-£225) include body-hugging dresses with quilted hips and shaping side panels, a bomber in chunky Aran knit, and cropped hoodies. In addition to being sold online, the collection will be sold through Topshop's flagship Oxford Circus shop (see Top Shop blog). Separately from Topshop, the collection will also be sold on yoox.com.

The brand also announced it has joined forces with supermarket chain Tesco. This will culminate in an online diffusion line being sold by the retailer in October. This collection includes panelled and wrap dresses, leggings and skirts. In true Good One style, the line will be constructed entirely from ends of rolls and factory waste from a green factory in Sri Lanka.

(Crochet Body available at Top Shop from next week............)

(Preview of 2 looks from new S/S 2011 collection which will be exhibited as part of Esthetica)

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