Last night Japanese retailer Uniqlo relaunched their Regent Street branch with the slogan “Uniqlo makes Regent Street happy”. This includes innovative techniques to capture their customer including a vending machine which will drop items throughout the first three days of opening. The morning of launch (today) saw the first 200 people in the queue receive a free 'happy' breakfast, the first 100 receive a free cashmere scarf, and limited edition tote bags to the first 4000 customers.
In addition to this, throughout the next two weeks Uniqlo will be 'making people happy' along Regent Street, with balloons, performances, and random acts of happiness.
(images of the opening party last night - Twister games and Anna Murray modelling some fleece)
Uniqlo 84 Regent Street, Thursday 13th - Saturday 15th October 2011
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