Tuesday, 7 February 2012

Tues 7th Feb: Women's Aid - Cabinet Of Dreams

For the 7th year in a row Grey London have teamed up with the Women's Aid (national charity working to end domestic violence against women and children) to raise funds whilst giving a meaningful and magical twist to Valentine's Day. The aim of the collaboration is to highlight that for over a million women, Valentine's Day is like any other day, a day of living in fear of their partner. The Cabinet of Dreams has discarded the cliched and predictable idea of a valentine gift by alternatively offering virtual gifts for your sweetheart. Titles of unfulfilled promises and sentiments have been interpreted into bell jar designs by London's artists and collectives (Myself, Rob Ryan, Kyle Bean, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown). The installation is displayed in a Soho store window for shoppers to view and 'purchase' by texting the number to donate to Women's Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present................ a worthwhile cause to champion in place of a box of chocolates or cuddly toy!

"The Cabinet of Dreams" is at The FrameStore, 9 Noel St, W1F 8G until Valentine’s Day.

Get your loved one a true money-can’t buy gift this Valentine’s Day by visiting www.cabinetofdreams.co.uk

(Above, Kyle Bean's clock for "A Stolen Moment", Rob Ryan's keys for "Your Heart's Desire", The Last Tuesday Society's flower for "A Comfortable Silence" and below, my rainbow for "The Moon On A Stick")


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fredbutlerstyle said...

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