Redbull Catwalk Studio Charli XCX who performed live at my presentation and for SS13 I worked with producer TwoInchPunch who conceived a soundtrack for my fashion film. Now its AW13 London Collections Men, the project has discovered menswear designer Alex Mattson who has in turn selected Zebra Katz as his artist of choice. The duo have been in the studio in London putting together a track for a fashion film which will also be performed live later today at the show. Director Grace LaDoja shot the feature in LA making the transatlantic partnership a truly global connection. Not only will the fashion industry guests have the chance to see the gig but the opportunity of sharing the content is open to anyone, anywhere online. At 3pm this afternoon the brand new track will appear as a free download to coincide with the actual live event ........... so wherever you are, you can take part.
Above is a documentary which captured Alex and Zebra Katz at the studio for more insight into the initiative which is all available to investigate further over on the site where you'll be able to download the track from 3pm today for a limited period of 1 month. I got in touch with Alex to find out more anecdotes about the incredible opportunity: