Sunday, 16 February 2014

Sunday 16th Feb: LFW AW/14 Sophia Webster

Sophia Webster's presentation "Happily Ever After Is So Once Upon A Time" was the perfect way to start the sunny morning and set the tone for the day with its uplifting, comical, fairytale vibe.  The immersive installation was epic and attention to detail impeccable - check out the cleaning products with Sophia's own imaginary branding.  This set design by David White and styling by Louby McLoughlin was seamlessly conceived and executed - using the location's spiral staircase to mount a model with a Rapunzel long weave.  I'm so relieved to see a young brand have fun with fashion yet ultimately be taken seriously with the result of an escalating successful global following.  That's living the dream, and its clear that its come from dedicated hard graft,  brave ideas and a strong sense of her own ballsy feminine style.    

1 comment:

beewaits said...