Selfridges latest scheme "The Beauty Project" is an all-encompassing campaign to promote and celebrate diversity in notions of beauty. Alongside characters shot for the initial press images, there is series of films put together by director Kathryn Ferguson who scoured the UK to cast a spectrum of examples defining radically different faces of regional beauty. Here is MC Gaff E who features in the 2nd documentary clip "Beauty I See You Everywhere" which you can see in these 2 stills and embedded video. MC Gaff E also appeared in-store at the launch event of performance artists dancing the escalators and posing in freeze-frame. Here are her own snaps from the theme of her group (Ibiza ravers in the 90s) for which they were dressed all in white styled in Adidas, Calvin Klein, American Apparel and BOY London with fanny packs, whistles and gold bling. Check out MC Gaff E's own natural cosmic style and unique beauty at her Instagram and her music on YouTube. Head over to the site for all of Kathryn's other films and list of events to book.
See archive blog post from GaffE at Glastonbury 2011 here.