So how do you follow up the scoop of a music video directed by Michel Gondry? The answer is something to blow that out of the water and then some. This happens via sea water hand-drawn in wave strokes of felt-tip pen, in an animation that took eight weeks to make. Regular Metronomy collaborator director Daniel Brereton amalgamated references of past videos into the narrative of this new psychedelic treatment, all realised with individually drawn frames. You can pick out his own early "Radio Ladio" Green Faces, to the karaoke ping pong song from "A Thing For Me" to David Wilson's directed "The Bay" with the afore mentioned Cornish sea.
With the initial brief for an animation from Joe Mount, Dan created the concept and illustrations which were then animated page by page with this still camera by Matt Lloyd. As you can see from these process snaps - each still was drawn out in pencil on white paper as a template and then replicated with the coloured pens thru a light-box onto a print-making paper for the lush grainy background. Dan's objective was to "make something people would watch more than once, as i think too much stuff is of this nature" which I think they have perfectly achieved with this immense scale, labour of love. Anyone can appreciate how much hard work has gone into it, as it's clear that no trickery has been employed with the lines moving around and never repeating. The beauty is the way the characters and shapes lead you thru scene to scene via trippy angled perspectives which I can't imagine how were story-boarded. Enough of me explaining ................ take a look for yourself and soak up the pure joy of this incredibly planned piece of pop promo, constructed from a deceptively simple material:
Thanks to Dan for these snaps from the work in progress. Giff taken from Matt's site.