Friday, 16 January 2015

Friday 16th January 2015: London Collections Men AW15 - Alex Mattsson "Modulus" via Louis Ghewy

To round up LCM AW15 here is a pop of colour to brighten up the cold dark season in the form of yellow, lilac and green in hats, scarfs and mittens at Alex Mattsson.  Each look has it's own modular design inspired by technical construction of objects and processes with workwear details such as pen-holder pockets. Entitled Modulus, the collection was presented with light box platforms for each of the Mattsson style super-hero models.  This season Alex side stepped recent digital print detail to return to his experimentation in 3D surface pattern with symmetrical line logos constructed from vinyl shine.    This emphasis on texture was carried through to the hair design - I contacted hair stylist Louis Ghewy to find out more: 

"The stylist Harry Lambert told me he wanted each boy to be different and individual. The day before the show they decided to give all the boys a hat but they wanted the hair to stand out and be extreme. Always keeping the urban feel in mind we looked at Mischa's casting and gave each boy a different hair treatment.
Working with beads, dreadlocks, braids and elastics all in the same shades of yellow and green as the fabrics that were used in the collection."

To see more of Alex's cosmic collection, click over to and see more of the LCM collections in collaboration with Fudge, head over to their Instagram.

(All photos form Louis except group shot w/ George Hard by Celia Arias and Set Design snap from Alex's Instagram)

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