SHARMADEAN REID
TOP 5 BEAUTY TIPS
It wouldn’t
be a London book without hailing the Queen Bee of beauty – Sharmadean Reid MBE
(voted 1 of 15 people who will define the future of arts in Britain when she
was 24). With a background in trend
consultancy she had the insight to see a gap in the market for an emerging nail
art phenomenon about to go mainstream.
Using the branding of her fanzine WAH!
she opened her own nail bar in Dalston and used the space for exhibitions
and launches. The E8 premises has returned after a concession within the labyrinth
of Oxford Circus Top Shop meanwhile
the empire has metamorphosed into a nail care line on high-street chemist
shelves. The designs that Sharma invents
for shows at fashion week or for her musician friends (M.I.A, FKA TWIGS) can
now be reinterpreted by teenagers at home across the nation. Hailing from Wolverhampton, I bet the teenage
Sharma would have been pleased as punch to know she’d become one of her
generations leading entrepreneurs. She’s a fountain of knowledge, a force of
inspiration and a fun tornado of energy to have whirlwind around.
I love the
old world meets new world feel of tHis space. It truly is a global apothecary
yet its completely modern and energised. All pharmacies and beauty stores
should check their approach.
50-54
Wigmore St, London W1U 2AU
-->
1)
Planet Organic
The best selection of natural
products and because I also believe health is inside out, I love that I can buy
food which will nourish me as well as Dr Haushka, REN, Wild Nutrition and all
my other fave products...
Westbourne Grove, Devonshire Square, Muswell Hill, Islington, Wandsworth, Torrington Place, Tottenham Court Walk
2)
Panacea Beauty
This little gem has all sorts of
weird health products like slippery elm porridge… but I also love that instead
of taking a whole brand range, they will just feature cult products like my
absolute fave Nubain Heritage African Black Soap body wash.
99
Muswell Hill Broadway, London N10 3RS
3)
Baywood Chemist
I just moved to West London and there
are loads of great chemists there, but I really love this one, a mix of
higgledy piddgledy deadstock products as well as luxury beauty brands…….. and
its on the most beaut part of the Grove.
239
Westbourne Grove, London W11 2SE
4)
Liberty Beauty Hall
For my luxury beauty, I always shop
here. Its been my fave since I first moved to London. I love wooden spaces and
I love the traditional feel. Although it can get quite crowded I still go there
at least once a week to buy and browse.
Regent Street, W1B 5AH
No comments:
Post a Comment