Friday, 1 September 2017

Friday September 1st: LAURIE NOUCHKA x OMNIUM

Here I am modelling and loving the new limited edition Omnium cycling apparel featuring Laurie Nouchka's pattern design, inspired by The Shard. It's wearable art with all the high performance features of professional cycling hit = perfect for me!
I've been following her sports-luxe collection since I started my fitness fashion blog on Hunger TV when I wore the St.Pauls print to the early morning East London rave "Morning Gloryville". Laurie wants her range to be an easy-to-wear option between exercise or simply spending your regular day in comfort.  My favourite feature is the high-cut waist on her leggings and how neatly they cover the navel.  Why aren’t leggings usually this way? I always feel so exposed when I have to strip down to my crop-top and have my whole abdomen on show.  This extra surface area of fabric also conveniently gives Laurie more room for her cosmic prints, drawn from London landmarks.  The Ominum padded shorts are the same comfort but have a unique flattering dip V shape waistband which Ive never seen before.  Very snazzy!  There's a sports bra, jersey, sleeves and cap to match in the range which also includes a menswear version of bibshorts. 
We met up super early to catch the sunrise over The Shard as a complimentary hue backdrop for the colour palette of the print.  Laurie had only just returned from New York where she went on a research trip to sketch the Big Apple's own skyscrapers. She plans to base each collection on a different city.  So wherever you are in the world, she’s coming to a capital near you!
Shop her first Cycling Apparel collection exclusively in collaboration with Omnium over on their site as pre-sale in a limited edition run of only 100 pieces.

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