For SS18 MM6 Maison Margiela took over an empty premises on Floral Street and white-washed the entire thing......... even the bollards outside on the street! Guests to the event could enter and view the collection in an installation or live photoshoot whilst the public could watch models on rotation in the windows. I love how the lettering of the print is carried across the jacket onto the bare skin of the chest.
See last season's presentation here.
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