"Labrum" is a Latin word for having an edge. not only has an edge, detail, innovation, craftsmanship, quality, unique style and philosophy but founder Foday Dumbuya has manifested this all from dreams into reality right in front of us. We’ve witnessed the ideas come alive and now it’s out in the world and showing at #LFWM this season with his very own ASICS Tiger exclusive sneaker. I proudly stepped out in mine to witness his “FREETOWN” collection inspired by his formative years and recent work in Sierra Leone.
The collection has been inspired by the country's history, people and tribes via their working methods such as the fishermen seen in the narrative of the look-book photography. Art Director Harris Elliott brought this theme into the styling of the looks with netting in the hair, basketry accessories and the mood of how the models were to carry themselves throughout the presentation. Here you can see highlights of the live event and the collection's imagery shown as large-scale prints around the Truman Brewery venue. Illustrated backdrops were created by Masha Karpushina who has drawn scenes depicting Sierra Leone's ecosystem of the harmonious farming lives from the mountains to the sea.
The country of "Gold & Diamonds" has also informed the textiles in the tailoring with the geometric diamond jacquard weave. Clean silhouettes complement these textures to be paired with the "Freetown" shirt and its signature curve detail on the lower placket. Shaping has been considered all the way down to the feet with the exclusive customisation project on the ASICS Tiger iconic GEL-Mai, limited to only 60 pairs. Luckily for me I have been gifted a pair and feel honoured to wear this “one to watch” for the future of wearable and idiosyncratic menswear. Watch this space!
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