Probably mostly notibly known in the fashion world for being a tattoo on Mark Jacobs arm....... SpongeBobSquarePants is now officially au fait with fashion week, celebrating his 18 year anniversary. A collective of London designers have collaborated with the Nickelodeon cartoon character to celebrate his milestone birthday including Peter Jensen and Bobby Abley (seen here). SpongeBob attended the launch himself greeting all the visitors with candyfloss, cup cakes and pinacoladas. The best thing was the opportunity to have your own flask monogrammed with your name which I can't wait to use for my next run!
