Alex Box is consulting for a new London based makeup line that has just launched "Illamasqua". Taking its inspiration from 1920's Berlin where the severe maquillage from the silver screen trickled down to the clubs and streets, spurring a trend for dramatic looks. This adoption of professional makeup technique by a subculture repeated itself again in scenes such as Punk, New Romantic and Gothic. All of these references have been put in a big "George's Marvellous Medicine" style melting pot and the product is a range of trail-blazing cosmetics. I was especially impressed by the comprehensive range of foundation starting at white and ending at black with every slight nuance of flesh tone inbetween.
Alex Box is joined by David Vanian (singer of The Damned) in the Art Team, directing the stories within the 'Alter Ego' concept. Embracing alternative culture and offering an accessible facility to transform yourself in such a way is ridiculously on-trend in the financial climate! I have just learnt that historically sales of red lipstick sky rocket at times of economic crises. Women can instantly transform their look and maximise their beauty with one sweep of cosmetic colour..................
Here is a backstage photo of Alex's makeup for Gareth Pugh A/W 08 show
1 comment:
I knew about Alex Box's involvement, but David Vanian? Really? Oh WOW!
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