Weds Nov 9th: London Showrooms in NYC - Sarah Mower's opening reception

Katie Eary

Lou Dalton

Christopher Raeburn


Nasir Mazhar

Ella Dror wearing Nazir Mazhar pink fluffy head band

Sunshine & skyscraper skyline with Susie Bubble


Louise Gray (wearing Meadham Kirchoff SS12 shoes by Nicholas Kirkwood)

Simone Rocha

Cozette from Sister by SIBLING


Craig Lawrence and Cokin Seymour

David Koma

Marios Schwab

James Long


Michael Van Der Ham


Thomas Tait


Jordan Askill


Dominic Jones and Victoria Hatcher (with ring modelled by Katie Eary!)



Holly Fulton

Whilst visiting threeASFOUR in NYC, I travelled over with my PR Ella Dror and another of our crew Craig Lawrence, who is taking part in the London Showrooms showcase. 21 UK designers have taken over the Penthouse of the Soho Grand Hotel for two days to personally introduce buyers and press to their SS12 collections. Sarah Mower hosts a brunch to launch the event which I attended earlier today to catch up with everyone and enjoy a view of the Manhattan skyline from this incredible vantage point. We are so lucky that it has been a heatwave and glorious sunshine since we got here! It's bizarre that many of the designers are based in studios so close to my own back in London, but none of us have free time to hang out at home. I havn't seen Michael Van Der Ham since last season and now we have finally found a chance to chill out all the way across the Transatlantic........... someone I first met and got to know whilst he himself was interning for threeASFOUR in NYC!! Michael is so busy that he has flown in for only the two days of the showrooms, so make the most of this opportunity to meet these new talents of the UK fashion world by coming to the Soho Grand .......

Wednesday 9th November - Thursday 10th November | 9am - 7pm daily
Penthouse Lofts, Soho Grand, 310 West Broadway, New York, NY 10013, +001 (212) 965 3000

Christopher Raeburn, Craig Lawrence, David Koma, Dominic Jones, Felicity Brown, Holly Fulton, James Long, J.JS Lee, J.W.Anderson, Jordan Askill, Katie Eary, Lou Dalton, Louise Gray,Michael van der Ham, Nasir Mazhar, Palmer//Harding, Simone Rocha, Sister by Sibling, Thomas Tait, Tim Soar Woman

I've included Dominic's SS12 film below featuring Florence Welch and Orlando from the Maccabees (known for his pierced ear - a perfect model for Dominic's line!)

DOMINIC JONES SS12 from Rafael D'Alo on Vimeo.

DOMINIC JONES SS12 by Rafael D'Alo