I went along to the Converse press day to have a look at the sneakers (new Jack Purcells!) but learnt something totally unexpected. I had no idea that Converse were responsible for saving the legendary central London music venue The 100 Club last year. When the institution was under threat of closure, Converse stepped in (do you like my pun!!) and saved the historical space with a sponsorship deal. Here you can see in the display some of the replica posters from the original historical gigs and the latest sessions set up by the new initiative such as Gorillaz, Young Turks and Ghost Poet. If you head over to the site you can watch all the artists interviews which were screened at the press day alongside the 100 Club edition boots.