Happy 4th Birthday to Work It - the London based 90's r'n'b clubnight and youth culture powerhouse. Ive been blogging about the girl's initiative since the day Sara pushed a Xerox flyer for one of the first nights into my hand in 2008. Her signature cut'n'paste collage artwork was scaled up onto the walls of a pop-up shop at Shoredtich House last night for a celebration to bring together the first followers of the movement. The girls have branched out from their seminal hand screen-printed tote merchandise to a whole line of "Lyric" wares from sweartshirts to mugs.
From just an initial idea to organise a party with music they weren't hearing anywhere else, it has expanded into an empire and born a second wave of talent taking over the reigns (Larry B, Black Foot Phoenix) .
Congratulations ladies for giving me some of the best nights of dancing, dj'n with Teo and giggles with your escapades and t-shirts............
Check out my archive posts: Block Party, 1st Birthday, "the 90's are vintage" at Selfridges , NIKE RED tied together, Tina Turnover Takeaway, Back To Life, Getting ready for LOVEBOX with Work IT