Tuesday, 24 April 2012

Tues 24th April: Happy 4th Birthday Work It

Happy 4th Birthday to Work It - the London based 90's r'n'b clubnight and youth culture powerhouse.  Ive been blogging about the girl's initiative since the day Sara pushed a Xerox flyer for one of the first nights into my hand in 2008.  Her signature cut'n'paste collage artwork  was scaled up onto the walls of a pop-up shop at Shoredtich House last night for a celebration to bring together the first followers of the movement.  The girls have branched out from their seminal hand screen-printed tote merchandise to a whole line of "Lyric" wares from sweartshirts to mugs.  
From just an initial idea to organise a party with music they weren't hearing anywhere else, it has expanded into an empire and born a second wave of talent taking over the reigns (Larry B, Black Foot Phoenix) .  
Congratulations ladies for giving me some of the best nights of dancing, dj'n with Teo and giggles with your  escapades and t-shirts............
Check out my archive posts: Block Party,   1st Birthday, "the 90's are vintage" at Selfridges   , NIKE RED tied together,  Tina Turnover Takeaway,  Back To Life,   Getting ready for LOVEBOX with Work IT

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