Friday, 22 June 2012

Friday 22nd June: Maarten van der Horst for G-Shock

You can't open a magazine or browser at the moment without being confronted by totally tropical prints for this summer season.  The trend initially instigated by Maarten Van Der Horst has found him in good stead for selling both his mainline collection plus additional special projects. So far this year he has designed a window scheme and limited edition pieces for Selfridges "Bright Young Things", put together a capsule collection for Top Shop and now a collaboration watch for G-Shock.  To celebrate their 30th birthday the brand have teamed up with Lulu Kennedy's Fashion East initiative by inviting both Maarten and Sibling to apply their trademark prints to the time-piece.  Here is Maarten with his Hawaiian design and his regular muse Madeleine Ostlie wearing a new MVH pink t-shirt as shown last week at his menswear installation (see top photo).  The watches are now available after last evening's launch, so head down to the Fashion East HQ local branch in the Truman Brewery to see both the jazzy watches and matching floor!
(All photos of Maarten and last image of leopard print watch by Sibling)

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