Saturday 2 June 2012

Sat 2nd June: TOMS designer shoes auction










As part of TOMS shoes pop-up shop events programme they comissioned six designers to customise a pair of their espadrilles to auction in support of Fashion Awareness Direct .  Here are the final one-off designs by Charlie Le Mindu, Joanne Stoker, Pam Hogg and myself on display alongside Felder Felder, Yang Du and Marimodo.  They are up for grabs via a secret auction in the actual store where you can fill out a ballet paper with your bid and drop it in a box to be opened a winner assigned on Thurs 28th June.  Charlie's are complete with signature hair weave, false nails and crystals whilst Pam has totally encased hers making a unique cover sewn into the seams.  
Whilst you are visiting, there are flat paper patterns and felt-tip pens to have a go at drawing your own dream design and gluing it into a 3D prototype.  Each week the wall gallery of these submissions are put thru a selection process by the TOMS team and one is transformed into a real one-off design for one lucky recipient.   Here you can see some of this week's various ideas from rainbows to a lady-bird.  If you head over to their Tumblr you can check out some of the finished pairs post production.

Find out more on the site & visit TOMS pop up store 69 Neal Street Covent Garden, WC2H 9PJ 

1 comment:

Unknown said...

What immensely pretty shoes. Their beauty – for me lies not only in their classic shapes and materials but in the fact that they so seamlessly merge function and elegance together.
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