Thursday, 6 September 2012

Thursday 6th Sept: ADAM Journeys - Fashion Designer's Cars

It's been a very busy summer from making floral accessories at Port Elliot festival in Cornwall to customizing sports shoes in the ADIDAS athletes lounge at The Olympic Games......... and  inbetween going to Germany to take part in a new project for Vauxhall.  You may remember my "ADAM&YOU"  article about Opal aligning with TEED on his video for American Dream Part 11 - well, this is another phase in partnering creatives with their new model in "ADAM journeys".  This avantgarde design has been developed as a lifestyle vehicle completely tailored to your personality with interchangeable options of body parts, fixtures and interior fittings.  Louise Gray, James Small and I took a trip to the design HQ in Russelheim to learn all about the ADAM Journeys concept to start thinking about how we could apply our signature style to one of their variants.  I took on the "SLAM" personality which is a recommended composition of combinations for a street-led aesthetic combining a graphic palette of primary colours.  To implement that dynamic in contrast to Louise's "GLAM"  and James's "JAM" characters, I made a little cardboard maqutte to have a play in applying an origami sculpture to the bonnet and boot.  I wanted to literally accessorize the car as I would a model!  To help realise and fabricate that vision I worked with "Object Solution" who formulated cutting geometric components out of a Dibond aluminium coated plastic in lilac and mustard.  In one day we built these multi-coloured modular pieces as a shell around the chassis in a process I håve coined "car couture".  Thomas Giddings was on site to record the transformation and finished personlised pieces which you can see in the second of two films.  The first behind the scenes film captures the mentor side of our creative journeys, introducing the initial ideas to our mentors for input before reaching our final designs.  Each designer shared their story of navigation thru their career by support and guidance of a strong figure from the start of their own journey in the industry.  This is a fascinating element of the program unveiling an insight into the relationship between Diane Pernet and I, James and Kim Jones, Louise and Richard Sloan.  I feel incredibly honoured that Diane could travel to London to take part in the venture and roll as my mentor.  I'm really looking forward to seeing her again for the launch at London Fashion Week and hopefully for my own show the day before.
All three cars will be on display for the duration of fashion week starting on Friday 14th outside Vauxhall Fashion Scout at The Freemason's Hall culminating in a screening of the films on the 18th.
Above are my work-in-progress snaps from the initial minature prototype to construction with Dan Preston at Object Solution thru to the final install day with Robert Storey's set design taking shape in the background for the film.
Read and see more content over on Vogue.

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