"I kind of ran with the Mexicana theme and it dawned on me that a pop up beach on a roof top would be a great way to create our own Seye world, full of fun and colour. Amazing art direction from my friend Ruth Crawford and the alternative postcards were a cool way to have some interesting in-camera fun and transitions made by Josephine Chime. I'm kind of obsessed with the idea of a frame within a frame- that became literal with the frames of the sunglasses too. I loved the idea of incorporating a 2d world into our 3d world. Our beach facade was made by illustrator Tess Redburn.
It's such a great track too and Seye was such a great artist to work with! As you can tell the shoot was pretty wet, it rained for most of the day... but everyone mucked in and I think it came across as being pretty sunny!"
Bromley based Seye who now has his own solo sound