Saturday, 8 May 2010

Sat May 8th: Cassette Playa for Swatch

On Thursday night Carri invited me down to the ginormous  Shunt space under the arches of London Bridge station for the launch of her watch designed for Swatch.    To introduce the 2010 SWATCH & ART Collection to London, the brand decked out the venue with multimedia installations and interactive white-hot art pieces.  There was a mini cinema to sit down and watch documentaries about the four different artists chosen for the can watch Carri's interview here.  The 24hr faced timepiece comes in its own collectible spherical case in the quintessential CP eyeball emblem.  It must have been a child hood dream come true to collaborate with this iconic brand as it was such a omnipresent item when we were kids in the 80's.  I think its time (excuse the pun) for accessorizing with a watch to make a come back as an essential item after the practise has been phased out due to the replacement of clocks on phones.   There are 3 other exclusive styles to chose from by Ivan Navarro from New York, Enki Bilal from France and Manish Arora from India.
To see more from the event, check out Carri's blog.


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