Saturday, 7 April 2012

Sat 7th April: Ella Dror PR Press Day

For the second season, Ella Dror PR took over the Swarovski Lounge on Great Marlborough Street for thier Press Day with Alun Davies on art direction of the space.  In addition to decking out the showroom in an Easter theme, Alun was also showing some of his accessories amongst the collections (see diamante crash helmet above).  Guests were welcomed to tea and pastel colour cake (Fifi & Lola) by host CK model Aaron Frew in character as the Easter bunny.  In the first display cabinet was Bernhard Willhelm with both womens and menswear alongside other mens designers Alex Mattsson, Astrid Andersen and newcomer Jaewan Park.   Heading up womenswear was Alex Noble, Aqua and Kitty Joseph who also majors in her perspex jewelry which has done especially well in a sunglasses collaboration with Piers Atkinson.  Piers is part of the millinery contingent of the PR house with myself, Mich Dulce and Charlie Le Mindu who displayed his latest hair hats made with partner Thomas Petherick.  Accessories is a key part of Ella's roster bringing together the talents of Void Of Course, Vivian Ying and Una Burke (see here the white leather studded piece).  The remaining designers in the "special projects" section is Dr. NOKI, Studio XO and Margot Bowman, responsible for the beautiful artwork of the invitation.   
To keep up to date with latest press and projects on all the above designers, follow!/elladrorpr 

(Thanks to Emily Beard for the photos)

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