Friday, 25 February 2011

Friday 25th Feb: House of The Jago AW11 "The Oath Of The Canting Crew" streetstyle

I have never been to one of the infamous "A Child Of The Jago" events before and I'm so pleased to have now experienced it for some salvation from the mainstream merry-go-round. This is what marks London out in the month of international capital city's slots in the season's fashion weeks.................. style is deep set in sub-culture and the underground is a prevalent force to contend with. The community that have grown up around the Jago scene might slip un-noticed on a daily basis in their dandy get-ups but when the individuals congregate its quite a spectacle. Everyone there looked fantastic and it wasn't the conspicuous flashy dressing that you get down at Somerset House - it was incredible credible unconscious swagger. I'm a fiend for finding hats worn with conviction and this was a collective of men baring the best in big brimmed fedoras Ive ever seen! Ive snapped some of the audience here including Jordan Bowen who is part of Stephen Jones atelier whilst finishing his own millinery studies - a name to note down! The runway show styled by Judy Blame with an excellent cast of the creme of male models with smoky smudge kohl eyes .......... I love a dude in eyeliner!! I also loved the label's own quirky hats styled with newspaper clippings, animal teeth and bones, feathers and rope tied into the band ...... topped off with badges by Pins London.
Watch this film sent over from Jago to see the highlights.........a dance-off between the tribes of the Jago from the east and the buffalo gals of Worlds End from the west.

Head to Simon Armitage and Joseph Corré aka A Child Of The Jago's famous East End flagship boutique 10 Great Eastern Street, London EC2A 3NT

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