A significant segment to Mads work is profiling music acts, all the way from 50 Cent to the staff at Rough Trade Records. Quite often these are humerous anecdotal set ups that appear spontaneous and a chance for artists to try something new but still be themselves. I like the way this quirky dry humour comes through the images in smiles and scenarios. I always admire photographers that can make thier subjects laugh and interact to create an energy when their face is hidden behind the camera. These examples are more pensive Polaroids (Bishi & Allison Moshart), so to see what I mean have fun trawling his archive at http://www.mads-perch.com/
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