I have heard Sharmadean Reid do talks about her career before but this was a specific technology themed presentation explaining how she has adapted tec to grow her business. This included everything from how she has developed booking-systems thru to a new Virtual Reality App to design your artwork before an appointment. She has embraced social media since its inception to expand her customer base and used it to cast models and teams for new marketing campaigns. Every single detail has been driven by her curiosity into the future of technology. For example she integrated the UV lamps for gels into the nail bar so there's no shuffling of equipment - genius! Sharmadean wants the WAH! experience to be as efficient, intuitive and fun as possible and managed this by pushing boundaries forward by asking questions and inventing her own formula. World watch out, she's got big plans!