Wednesday 24 January 2018

Monday 22nd January: Patternity X John Lewis "POSITIVE PATTERNS"

I’ve been a fan of pattern powerhouse “Patternity” since their inception and enjoyed following their success from screen printing tights to exhibitions, events, book deals and collaborations such as The Imperial War Museum and Clarks shoes.  The latest and most epic venture is with John Lewis to bring a range that merges home and fashion of over 100 pieces. The collection is called ‘POSITIVE PATTERNS’ with the concept to address and inspire positive rituals and flowing transitions in daily life.
My flow has literally been inspired with the athleisure line which I wore to Chromayoga before the official launch over the road at The Ace Hotel.  A whole day of workshops was laid on to to dig deeper into the themes of the collection, focusing on both our wellness and also practically using the pieces.  This involved mindful marble printing to match their gratitude journal and a meditation practise supported with the sweat towel and cushion!
Organic cotton and recycled materials have been used on these items where possible and designed to be multifunctional and inspire mindful living.  The event taught us that by taking time out for ourselves during a working day is ultimately more productive.  So it’s a double whammy of relief to our consciousness to be assured that the items are ethically produced.  Another bonus has resulted by John Lewis researching and adopting these manufacturing processes so that it will carry into other products across their departments.
So, congratulations Anna & Grace for both this beautiful collection and for actively championing Fair Trade practises to one of the county’s biggest high street retailers!