Friday, 23 July 2010

Sat 24th July: Child of The Jago SALE - Report by Emilly Beard

The new venture of previous Agent Provocateur owner Joe Corre (son of Vivienne Westwood and Malcom Mclaren) has him teamed up with Simon ‘Barnzley’ Armitage to create what he describes as a shop 'about celebrating individualism in an interesting and sexy way.' Child of the Jago is a reaction to high street, taking antique clothes from the Napoleonic wars to the Victorian era and mixing them with other high quality, disposed-of materials.

The brand has had 2 fashion week shows, but doesn't intend of showing any further collections. This is because they want to have multiple outlets, from which they can feed regularly to customers.

The aspirations of the shop extend beyond retail, rather to define the era and communicate an idea in a similar way to that of Corre's Parents' shops.

As for the merchandise, You will find off-the-peg suits, designed by Corres and co-collaborator and man-about-town, Barnzley as well as vintage Victorian pea coats, German fighter pilot jackets from the Second World War, a 1950s postman-regulation uniform and other vintage delights, each one a piece of history. Westwood’s influence is unmistakable in the Teddy Boy suits and silk-panelled t-shirts depicting Hogarth.

The shop has just started an exclusive summer SALE until saturday 31st July including one offs,samples ,limited supplies of the s/s 2010 collection.........

A Child of the Jago, 10 Great Eastern Street, London EC2A 3NT

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