Thursday 3 February 2011

Thurs 3rd Feb: Denim Destination at Selfridges with Sopie Stephens







For the next few days Selfridges are celebrating their "Denim Destination" (the largest selection in Europe) with live events. I'm typing this in real time for my part in the action - live blogging from 6-8pm. Aside from the walls of denim, I'm surrounded by fellow creatives getting involved in the event. The Work It Girls are on the decks and The Urbanist - a graffiti artist who works on walls, clothes & skin (he's sprayed Snoop Dogg!) is air-brushing canvases.
Sophie Stephens who is a designer from the "Bright Young Things" scheme is here illustrating on canvas bags for customers to take away some art with their denim. Here she is at work not far from her special t-shirt designs as part of the "BYT" concession also on the 3rd floor. All 20 designers have items stocked in a pop-up shop whilst the windows are resident on Oxford Street. Although her own installation came out last night, the next 10 have gone in with New Power Studio, Yang Du and Patternity amongst the crew. If that's not enough to get you East End Girls coming up West, don't forget that Supermarket Sarah has her very own concession on the ground floor with a wall of Valentine goodies..........

Tomorrow's live bloggers will be Susie Bubble (Style Bubble) , Melanie Rickey (Fashion Editor at Large) and Jackie Dixon (Show Me Your Wardrobe) so come in store if you want to meet the ladies behind the blogs.........

Im goning to wrap this up now to get out of my triple denim threeASFOUR ensemble and try on some Paige jeans ..........

2 comments:

Cerys said...

Wow, great post, will have to get to Selfridges soon! Can't believe I hadn't seen Sophie Stephens work before...Love it!

nadine ahmad said...

i entered a competiton to win 5 pieces of denim from it. I hope I win!

http://nadineahmad.blogspot.com/2011/02/white.html