Wednesday, 4 April 2012

Weds 4th April: Slovenia Fashion Week Day 2 - Kathryn Ferguson Fashion Film Seminar

The very reason for me going to Slovenia Fashion Week came about from an invitation by Kathryn Ferguson to join her as a case study in a Fashion Film program she is hosting for the British Council. During the course of the event, Kathryn is holding workshops for students to learn the basic skills to put together their own fashion film.  In turn, each will practise and learn the tools to start a voyage of creating further film work in the future.  Requirements needed are just to bring a garment or prop as a focal point to shoot and then be shown the ropes of writing a treatment, putting together a story board and then capturing it all on camera. .............. a process that can be undertaken with any available equipment and not limited by budget when experimenting.  I wish I didn't have to leave and miss out on  the fun!
But luckily I was around to attend Kathryn's seminar on the history of fashion film.  Although I am very immersed in the genre with both a fascination and first hand experience in the making.......... its evident I still have alot to catch up on!  Kathryn guided us from the earliest recorded motion of the late 1950's of Erwin Blumenfeld and Guy Bourdin thru to Bruce Webber shooting a pop promo for the Pet Shop Boys in the 80's right up to recent times of this genius Steven Meisel short for Lanvin edited to Pitbull!  We got to see examples of performance used in fashion with McQueen and Victor & Rolf shows, in addition to runways being totally eschewed in place of film by Ruth Hogben for Gareth Pugh.  Its fair to say that Kathryn is a fountain of knowledge on all things Fashion Film related, and her presence was a great asset to the list of events thanks to The British Council.  Slovenia is the third pit stop on her tour of the world, having just returned from Lagos for Nigeria Fashion Week and previously Sarejevo for workshops with Elisha Smith Leverock.  Follow "Back Of The Envelope" to find out further plans and keep up to date with the scheme............. which will be culminating in an exhibition in China later in the year...........

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