Friday, 11 May 2012

Friday 11th May: Walala at Land Of Kings Festival

This time last week, my local neighbourhood of East London was undergoing final preparations for its annual music festival "Land Of Kings".  The weekend event seeks out unexpected venues up and down the strip from Shoreditch to Stoke Newington to turn over into concert auditoriums, dance floors and performance spaces.  This year the catering angle stepped up a level with pop-up refreshments, including this thematic cafe by Camille Walala who transformed a greasy spoon into a cosmic diner.  In keeping with the festival's graphic identity by illustrator Colin Henderson this was the perfect match to link up with Walala's trademark Memphis style interiors. .............. 

"We only had 2hours to set up the all place as we got the key at 5 pm and we started to serve food at 7pm!
It's been a wonderful experience and I m glad i had A LOT OF FRIENDS who helped me to realise this project!!
I always wanted to have a greasyspoon, keeping the kitchiness of it + adding some of my patterns everywhere + Same menu but using nice ingredients!
For me they so important and represent the english culture that i love (Martin Parr style!)//...... I don't want them to disapear and I think that will be a good way to retransform them with a bit more colourful and graphic way!
so voila!"

After tripping out on some 3D mapped pattern projections at a Factory Floor gig in a giant Turkish banqueting hall in an original 1920's cinema .......... you could wander down the road for a burger and chips and transport you on set in something reminiscent of the canteen from Saved By The Bell............... that is the magic and mystery ride of The Land Of Kings......... well done everyone involved!!!

(All images from before and after the event, sent over from Camille by Petter Weilenmann- Higashi and Charlotte Law)

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