Monday, 20 February 2017

Monday 20th February: LFW AW17 - MM6 Maison Margiela

The MM6 Maison Margiela presentation took the form of a shop interior on New Bond Street being decked out with a set to replicate an atelier, a screen-printing studio and a fashion photo studio.  Models wandered between the separate scenarios involved in the activities by either taking part in fittings, constructing garments or posing for a look-book shoot.   All of the real-life actors were so immersed in their jobs that they didn't seem to acknowledge our presence and intrigue.  The rooms were assembled on fake wall "flats" like a TV set so that the doors opened and closed to a void either side.  Although the creative processes were truly happening it was also carefully set up so that the tools on the tailors desk were all white coated in painted muslin.  It was a beautiful realisation of a brilliant idea.  Everyone loves being nosy and this was a perfect cheeky performance playing out how the creative process might be.............. using an AppleMac charger cable as a belt....... 

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