Since I wrote about music video director Jo Apps from the Birds Eye View Festival at the beginning of this month............her latest clip has come out with the launch of New Young Pony Club's new album. I asked Jo if she had some images of the shoot for a blog post and she had actually taken a roll of film whilst directing. Once these were developed, I got in contact with her collaborator Nova Dando who styled the project as a one-off job with her friends to find out more...................(you can also see thier joint creative force on "U Can Dance" for Bryan Ferry)"Lou from New Young Pony Club is my best friend and I have been making her stage clothes for years.
I havent actually worked with the band styling them until this video and it was a great project to do as I know them all so well already. It was also one of the only videos I have done where I purely styled it as opposed to making a lot of pieces so it was great to work with choosing the right designers to represent the band.
I have also worked with Jo Apps lots of times before being involved in the same projects and find it so easy to work with her as we know each other well. We had a fitting a couple of days before the shoot and nailed down the looks the band were to wear for the video. Jo came to the fitting too so we could talk about the lighting etc and ensure the clothes would look perfect."
It was very exciting to see Louise Amstrup's body suit crop up in both this and a Lucinda Chambers shoot in Vogue in the same week!
(Styling credits include the following:
TY- Spiky Top- Louise Amstrup, Bracelet worn as hair piece- Mawi
SARA- B/White All in one- Kate Underwood, Spiky Shoulder dress- Ashish, Chain Shoulder Piece- Fanny Schiovani
LOU- Black Pvc Mac- Agent Provocateur, Black Jumpsuit- McQ, Silver Collar on White Shirt- Maria Francesca Pepe
ANDY- Black Shiny Jacket- Armand Basi, Cream Suit- Topman, White shirt- Armand Basi)
If you are up West shopping tomorrow...........stop by 
