
From Left to Right: Brighton University, Nova Dando, Alun Davies, Butlers, Amanda Pattenden, Alex Cunningham, SHOWstudio, Laura Bradley, Jez Tozer, No Days Off



3) You now use a HassleBlad...........why is that your weapon of choice?
4) You are also a keep Polaroid'er............. how do you decide what event/subject requires that medium..........how do you keep all these portraits.......any plans for an exhibition?
5) Whats your favourite Polaroid you've taken and why?
6) Your signature style is making magic using natural sunlight. Where would you most like to shoot in the world if Conde Nast gave you an unlimited expenses trip to a location of your choice to shoot?
9) At that time you were also a musician?! A large portion of your film work is within music video. What would be your dream project past or present? (e.g Jimi Hendrix Foxy Lady...........) 
"Hibiscus Ridiculous" S/S 2010

Here is what you get for being a staunch ambassador for fredbutlerstyle.............and a generally lush soul...........like Susie Bubble. An elephant never forgets........and I will never forget the few people that helped discover me and helped to spread the word..........so I like to keep the karma flowing and those angels in good stead with some of my samples. 

Here's Fred with a quick reminder.............you can purchase the special accessories that I made to decorate the tree over at SHOWstudio this year............read more via the Vogue.com or Disney Roller Girl......





Here are a few snippets from the whole process I captured on the livestream by pressing Apple+Shift+4 many, many times! I was so proud and excited to watch Rosy meeting Nick, and Bishi twirling and twizzling for a spectacular shot.........that has made the SHOWstudio homepage today! Its such an awesome way to end the decade by having the moment bottled into a definitive scent that will stick forever on the pages of i-D. On a personal note its been an overwhelmingly magical experience to be amongst friends who have all been included and to have our moment of celebration cemented in this way. So, so lucky! Really can't wait to see the final images!







After the success of our Christmas card mailer last year, we decided to lock down a couple of days to secure producing the sequel for 2010. For 2009 I made a pair of rainbow eyelashes which Megumi Matsuno applied and jazzed up with polished makeup to our model WorkIt girl Sara El Dabi. To keep the same crop and concept we decided to keep the focus on the eyes again but this time make glasses as the two zeros matched perfectly to spectacle frames. It was then that it occurred to me to pitch the idea to WAH! Nails to provide a rad manicure to spell out the "Happy" element. Whilst Anna Leader and Amy Gwatkin set up the lights at their studio, Megumi and I walked Tracy to WAH where she underwent the transformation to this stunner we captured in the final shot. What an amazing girl! GORGEOUS!

If anyone is looking for a bit of self indulgent retail therapy amidst the anxiety of the inevitable hysteria of Christmas Shopping tomorrow.............hop on a 38 out of the West End. Find yourself in Angel for some light relief at the Bar Boot Sale where you'll find sexy styles to snap up at *sexy prices (* sexy pricing* is an official term coined by the business mentoring scheme at the BFC......i didn't make that one up.......its how to pitch your prices at an attractive rate.........don't you know?!).



I was very excited to see the recent announcement that Goodone have been selected as a recipient of the BFC Esthetica sponsorship and consequently mentoring from Yasmin Sewell. Not only are their garments ethically viable and one-off pieces by the very nature of the material being salvaged, but they are unique in the way that the design is directional and desirable. Ive got a dress so I know! I love wearing it and I wish I could have more......in every colour combination and style.........especially new season's looks with integrated hardware by Corrie Williamson (jeweller who also collaborates with Cooperative Designs).1. How did you start (what was your first project under the name Goodone?)
Well it started 3-4 years ago we were originally called goodshop but then we didn’t start a shop and turned into goodone, it was a bit of a piss take in the beginning, but it stuck! One of the first most interesting projects was with NOKI we were both based in Brighton when I first started the business; he is like the godfather to goodone.
2. What is the signature Goodone style?
Sexy but not slutty, fashionable but not superficial, recycled but not obvious, clothes you want to wear made in a way that you like.
3. What is the best-seller design?
The heart bum skirts sold well for us so have the heart jumpers and the bodice dresses....
4. What is your favourite colour combination?
Ooh Fred that’s mean it was definitely pink, peach, coral and orange, but I think I’m moving out of my coral faze, maybe navy blue and cream but that’s quite boring!
5. What is your favourite thing to find amongst all the waste that you process..........
Cashmere jumpers make my day and we find loads often with only a tiny moth hole on them. I found a harvey nicks cashmere jumper the other day and one of my favourite dresses was found on the floor of the rag factory where we pick our clothes from.
6. What’s your latest design that you are most proud of?
I’m most proud of my double top buckle dress, but I think I’ll be wearing my cropped knot t shirt the most
7. Whats next for Goodone ?
Well we have been quite busy recently there has been a project with Puma and I have just signed a 2 yr contract designing upcycled clothing for Tesco, on top of that we have just been awarded mentorship by the British Fashion Council, and we are organising another project with a major retailer available next year watch this space.
8. Who would you most like to wear Goodone...........if you had to pick an ambassador/endorser.......ie. do you have a muse?
We did have Lauren Lavern’s stylist request a load of dresses not sure if any of them made them on to her back but she would be a good example of a goodone lady. We have also had lots of requests from Katy Price quite an unusual girl to see wearing recycled clothing!!
9. Have you got an insider tip of another one to watch in the sustainable fashion scene?
There are quite a few people about at the moment but I have to say Nina Dolcetti she makes the sexiest shoes I have seen. Her and her shoes are more lovely than chocolate, and that’s saying something.
All images from Nin, taken at her studio