The collection may have been called "Foam Party" but the play on words in the playful set design was piles of upholstery sponge but evidence of bubbles floating around were the spherical pockets. This motif of SS16 was absolutely gorgeous in the neutral tone twill suits as worn by the designer himself on the day. My favourite thing about Alex's brand is the bold crossover into fine-art technique which is so fresh and so free. There is a sense of some other designers playing safe and sticking to reproducing easy pieces to please buyers, so it's a delight to look at these hand-painted details. Just look at this Breton knit with inked in lines - brilliant!