Wednesday, 1 August 2012

Weds Aug 1st: ADIDAS "All in" 2012 customizers - NOKI

I have spent an intense few days turning round pairs of customized sneakers against the clock in the Adidas arena at The Olympic Games.  Each artist has 9 hours to be assigned a design brief to transform a performance shoe into a visual representation of a story for the games happening that day.  I shared the work bench with NOKI on Saturday and captured his first pair taking shape for a weight lifter - and a spontaneous customer in the form of a little visitor - see above..........  noone escapes a button gun weilding JJ Hudson!  Watch Ian Pons Jewell's brilliant film for an insight into JJ's 2nd day which follows him conjuring up a concept for the women's hockey team.  

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