I have spent an intense few days turning round pairs of customized sneakers against the clock in the Adidas arena at The Olympic Games. Each artist has 9 hours to be assigned a design brief to transform a performance shoe into a visual representation of a story for the games happening that day. I shared the work bench with NOKI on Saturday and captured his first pair taking shape for a weight lifter - and a spontaneous customer in the form of a little visitor - see above.......... noone escapes a button gun weilding JJ Hudson! Watch Ian Pons Jewell's brilliant film for an insight into JJ's 2nd day which follows him conjuring up a concept for the women's hockey team.
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