Monday, 3 August 2009

Tues 4th Aug: Scottee's tee's

Scottee has cunningly put his moniker where his mouth is, and transformed "Scottee" into "Scot - tee" to launch a line of T-Shirts.  With his lipstick smudge kisser as the signature slogan print emblazoned on the front.  "One Size Fits All" is a new venture that Scottee has designed for Digitaria who will be selling the limited-edition T in both Athens and London.  Its Utopian benevolent ambition is to bring about more awareness of the out-moded sizing system within the retail industry.  Typically stores only supply sizes up to XL, so here is the answer to fashion's endemic obsolete size sampling........ a fun t-shirt that comes in XXXL for anyone and everyone to enjoy.  Scottee has extended the project by inviting a few of his fellow designer friends to create some customized couture pieces - NOKI, Emma Bell & Lee Benjamin.  I have a feeling that there may well something else in the pipeline for the future so I'll be sure to check-in with Scottee come September to see what else he has up his sleeve..........  

Press shots by Paul Joyce  

Portrait by yours truly from Feb 08 backstage at the Brits (

London - Digitaria, 60 Berwick St, Soho W1

Athens - Digitaria Showroom, K44 Building, Konstantinopoleos 44 |

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